About Smartduck
Smartduck is an Auckland web and AI house for New Zealand small businesses.
How the house works
A person sets the direction. The studio uses AI to research, draft, design and build. A person reviews the work before anything goes to a customer.
Named roles in the studio
The studio uses two named roles as part of how it uses AI. They are not members of staff, and you will not deal with them directly. A person reviews the work before anything reaches you.
Chief of Staff
Keeps priorities and day-to-day work aligned across the studio.
Opportunity Scout
Finds and evaluates new service ideas, and helps test whether they are worth offering.
Nothing is launched, spent or sent to a customer without our approval.
Skills we have now
These are skills we already use in the studio. They are not separate services.
- Websites and UX — designing and building websites that are clear and easy to use
- Research and writing — gathering information and writing the words on the site
- Software and automation — building and improving the tools we use in the studio
- Finding local leads — finding local businesses that may need a website